Few months ago I started using a Facebook Fan Page for my business and I started paying attention to what other people do with their own fan pages (cover pictures, profile pictures, type of content, etc.). Even though there are some amazing fan pages full of value and content, I think there are some recommendations that other people can apply to increase their results.
These are 4 recommendations to improve your Facebook Fan Page based on what I have seen in the last couple of months:
1. Use a picture of yourself in your profile picture.
Many people use different logos in both, profile and cover pictures. People hanging out in your fan page want to know who is behind that page. For this reason, I consider extremely important that your picture is somewhere in your profile or cover picture. This will increase the engagement of your followers as they will feel they´re talking to somebody, not a robot just posting articles.
2. Share valuable content.
I have seen many fan pages that have a great format (awesome colors, great cover picture, etc.), however, it´s all about pitching their product, service or opportunity. Something that I have learned so far is that when it comes to content, we need to use the 80/20 rule; this is, sharing valuable content 80% of the time and pitching our products, services or opportunities only 20% of the time. Also, if you will share some information from Twitter, or any other social media platform, you must add some value or comments to that post, showing your personal point of view. Just sharing information from other people in your fan page timeline will not create that engagement from your followers.
3. Use pictures of yourself when sharing content.
As the name of this platform says, it´s all about your “Face”. I´ve seen many fan pages where everything is about their products, motivational quotes and videos, etc., but they never show the faces of the person behind that fan page. As it also says, this is a social media platform, and people want to connect with people. For this reason, I consider extremely important that you share your face (in pictures for example) when you share content. As an example, is a good idea to write a motivational quote in one of your pictures, showing your last travel, adventure or something that says something about you and what you like.
4. Engage with your new followers.
I think this is one of the most important recommendations we can get. I´ve seen fan pages where new followers comments on the posts and the owner of that fan page never replies back. This, of course, will affect the engagement of the followers as they might not come back as they know in advance they will not get an answer from you. If you post a #FridayFanPage, for example, welcome your followers to the party and thank them for joining. Something I have seen this little actions will increase the engagement from your current and new followers.
Hope you found value in these 4 recommendations to improve your Facebook Fan Page. At the same time, if you have other recommendations that Fan Page owners can use, please leave them in the comments below.
Dream – Live – Travel
PS. Thanks for reading “4 Recommendations To Improve Your Facebook Fan Page”. If you haven´t so far, please connect with me on Facebook and stop by and say Hi!.